I admittedly get lost down the rabbit hole of Instagram, just like the next girl. However, there are some productive scrolling sessions that result in a great new brand to follow and shop. We’ve all experienced the excitement of discovering that exact piece you’re wardrobe is missing from a cool, untapped designer. The fashion nerd in me thrives on seeking and finding new styling staples that haven’t already inundated my feed. Yes, I’m looking at you dad sneakers, Gucci t-shirts and those Balenciagas (the ones that look like socks). Here I’ve rounded up 5 thumb-stopping designers—both aspirational and affordable—that I’m loving at the moment.

1. Rejina Pyo

If you like truly original accessories, chic dresses, and unexpected details like the mismatched buttons on my jacket, then Rejina Pyo is for you. Every item she makes comes complete with a delightfully unbasic twist. What a breath of fresh air!

2. St. Agni

St. Agni is an amazing new-to-me shoe brand from Australia offering up chic woven slides and sandals. I have worn these amazing basket weave sandals essentially every day since I got them for their slip-on-and-go factor.

best new brands

the instagram brand edit

3. Nanushka

I discovered Nanusha about a year ago when the fanny pack first started to make its comeback. I was searching high and low to find one that was chic, but less expensive than the Gucci version that started the craze. Then, bingo: I found this epic one (featured here), and instantly fell in love with the European brand. I’m currently coveting this vegan leather dress. Date night here we come!

4. Olivia Rubin

This London-based designer is one of my more recent finds. I discovered her when another blogger I follow was wearing her amazing rainbow sequin midi skirt. Now I’ve got my eye on all of her ruffled, floral and sparkly pieces, because what can I say? I’m extra.

5. All Things Mochi

Consider All Things Mochi the must-have vacation brand. I’ve been prepping for our trip to Greece (leaving next Friday!!) and am so excited to wear some of their bright, beachwear while we’re there. I’d say they are an alternative to everyone’s other favorite getaway brand—Dodo Bar Or.

best new brands